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Creativity Software


Mobile Location Intelligence for Emergency Services

  • Deliver the most accurate caller location available - from the network or the device
  • Enable traceable disaster alerts (Reverse 112) for humanitarian relief and public safety
  • Enable track and trace – to monitor and control pandemics such as COVID 19

Delivering the most accurate mobile caller location

As over 75% of emergency calls now come from mobile phones, it is vital for Emergency Services to be able to quickly and accurately locate these callers in order to rescue them. This is why many countries have mandated Mobile Network Operators to provide a caller location service to support 911/112 Emergency Services in their mission to save lives. However, accurate and fast caller location is a challenge, and many Emergency Services have to rely on technologies which can only locate the caller within several kilometres (e.g. cell towers) or which lack consistency (e.g. GPS can fail indoors or with bad weather etc.).

Creativity Software (CS) is a pioneer in mobile network location technology for Emergency Services, supporting 2G to 5G networks. CS delivers location intelligence solutions that combine both device and network-based solutions to quickly calculate the mobile caller’s most accurate position. CS Mobile Location Intelligence:

  • Provides the highest accuracy network location available worldwide – consistent, measurable and audited
  • Leverages Advanced Mobile Location (AML) data from Android and Apple devices
  • Supports all PSAP structures (multi-region, multi-number) - Push and Pull requests

Superior AML (Advanced Mobile Location) expertise with a ready-to-use solution

AML-enabled smartphones (Android or iOS) can leverage GNSS (Global Navigation Satellite System), Wi-Fi or Cell-ID information from the device to send the caller’s location to the Public Safety Answering Point (PSAP), where the emergency calls are answered. Creativity Software offers a ready-to-use AML solution that allows Emergency Services to receive and decode AML data; and fully integrates with Command and Despatch (CAD) software or other third-party systems that are used by PSAPs. The system can operate as a standalone solution or connect to a mobile network to combine AML and signal data for enhanced location calculation.

CS has superior AML technical expertise, having been sponsored by the European Commission since 2016 to examine, test and support the deployment of AML across 7 member states, as part of HELP112 Phase 1 and Phase 2 projects.

The importance of a network-based solution

Whilst AML can help locate emergency callers, an AML only solution is limited in that it is only possible for AML-enabled smartphones and where the PSAPs have AML technology in place. . Despite the rapid growth of smartphones worldwide, many people still have basic phones that would not be located with AML. According to Pew Research Centre, this is particularly true in emerging economies where up to 45% of adults do not have a smartphone. This is also true in advanced economies where the proportion of non-smartphone owners can exceed 30% - the elderly population, the most disadvantaged and vulnerable may be particularly affected.

The CS network-based location solution provides the safety net, offering accurate location data for any device and any network technology. For example, in Colombia, CS has been delivering against the strictest accuracy requirements in the world, with a 50 metres network location accuracy, which is more than sufficient to direct emergency vehicles to a critical incident.

Enabling disaster alerts (Reverse 112)

In the event of a disaster, it is critical for Emergency Services to be able to communicate with the affected population and verify that they have received the potentially life-saving message. By combining mass location technology with SMS integration, CS Disaster Alerts solution enables this and allows for effective communications before, during and after the disaster – within specific areas or to the entire population.

Unlike technologies that send blind, bulk messages with no record gathered of the devices in the affected area, the solution further enables all mobile devices in the emergency area to be identified, notified and tracked in real time, across all networks. For instance, devices that are still present after a disaster and devices that have moved elsewhere can be identified. The ability to not only alert the population but also to keep an audit trail of their movements provides critical insights that helps to optimize the emergency response effort and to minimise casualties.

By June 2022, all the EU Member States must introduce effective and modern Public Warning systems and CS has the technology and technical experience to assist Operators with this implementation.

Enabling track and trace - to monitor and control pandemics

Today the entire world has fallen victim to the Covid-19 virus - and governments across the globe keep fighting to control and curb the spread of this virus. The need to rise to this challenge is urgent as the virus is destroying many lives and forcing governments to restrict people’s movement, which has had devastating effects on businesses, economies and people’s mental health.

Understanding the spread of the virus in real time would enable governments to make better decisions, to optimise restrictions when necessary, and to ultimately curb the spread of the virus as early as feasible. However, this is a complex process and has so far been a struggle for governments. The ability to have a granular, real time understanding of how the population behaves, moves and responds to restrictions offers an answer to the issue.

Creativity Software offers a proven, end-to-end solution for this, enabling governments to effectively track, trace and analyse the movements of populations in order to better respond to pandemics such as Covid-19 and to control the spread of infectious diseases.

Beyond Regulation: Enabling Mobile Operators to Monetise Location Intelligence

Many Operators have an obligation to deploy a network-based location solution to support Emergency Services. While fulfilling their duty, Mobile Operators can also leverage this investment to generate new revenue opportunities based on location services.

CS Location Intelligence solutions are being used by Operators to enable multiple commercial use cases and new business models. Furthermore, although some countries have a low accuracy location mandate for Emergency Services, being able to provide high accuracy emergency caller location can be used as a competitive advantage for an Operator and provide additional commercial benefits.

When it comes to location intelligence, Creativity Software has the technical expertise to implement a 5G ready solution that will deliver superior results to meet both regulatory and business goals.

About Creativity Software

Creativity Software (CS) is a global leader in mobile data intelligence technologies and a pioneer in mobile network location technology - enabling Operators to drive profits from their network data and to comply with regulatory location mandates. CS solutions have been trusted by Mobile Network Operators, Emergency Services, Governments and Law Enforcement Agencies for over 16 years, across 5 continents, covering more than 700 million subscribers.

CS has a range of products and services that deliver location intelligence across a broad array of sectors.  CS Location Intelligence is a high accuracy location-based services platform that is deployed on the mobile network to provide both real-time and historical location intelligence. It is used by Mobile Operators worldwide to generate new revenue streams and comply with regulations.

CS Location Intelligence helps save lives by enabling Emergency Services to locate emergency callers quickly and accurately, delivering disaster alerts, enabling track and trace to monitor and control pandemics, and by supporting multiple law enforcement use cases.

Beyond location intelligence, CS enables mobile operators to profit from their vast network data by turning raw, complex and distributed data into usable assets – fast. CS ARCdata is a 5G ready platform that breaks the barriers to network data intelligence, allowing them to get quality data when, how and where they need it.

CS ARCdata lays the foundation for operators’ digital transformation by powering business intelligence tools and new business models. It enables Communications Service Providers to transform into Data Intelligence Providers which drives new revenue streams. CS ARCdata’s unparalleled flexibility and ease of integration allow operators to accelerate business decisions and innovate with minimum disruption, risk and cost.

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last updated: November 2020